Northwest EcoSolutions

The Narwhal Cup

The Narwhal Cup meets a need no one else can meet – a cold beverage cup with a sanitary and integrated straw, all while meeting stringent ecological laws, such as those in Seattle and Washington D.C. The Narwhal Cup is protected by two U.S. Patents, and has Pending Patent Applications in Europe, China, and Japan.

How it Works

Sanitary from Start to Finish

The Narwhal Cup starts sanitary, with a sanitary cover over an integrated straw end, and remains sanitary until the customer removes the cover. Customers get what they want – a guilt-free, sanitary, cold-beverage cup with an integrated straw.

The Narwhal Cup

Market Summary

  • Various companies, cities, and now countries prohibit or discourage use of straws. These include: McDonalds, Starbucks, Disney, Marriot, Hyatt, Alaska Airlines, Seattle, much of California, United Kingdom, Taiwan, and Australia.
  • Northwest EcoSolutions, the maker of the Narwhal Cup, provides a full solution to companies and their customers by negotiating explicit acceptance from relevant governing entities, such as Seattle. The Narwhal Cup will be explicitly accepted and protected from knock-offs and other imitations.
  • The need is clear – customers want a disposable but sanitary straw-and-cup solution. There is only one solution, and it is protected by U.S. patents – The Narwhal Cup. No one else has a solution, and likely no one will. This advantage allows for a strong premium.

Opportunities

  • Market gap
    Other disposable cup makers have addressed the straw prohibition with sippy-cup lids, which are blocked by ice, and require the large-volume cups to be tilted to drink. This is both annoying and, during driving, can be dangerous. The Narwhal Cup solves this problem, returning to what customers want. A straw.
  • Costs
    Current patent procurement typically costs over $75,000 at this stage (already paid), along with research and development (partially paid, $125,000). We expect additional costs for beta testing, tooling for volume production, production of the first 100k units, and marketing to require about $1M.
  • Customers and Profit
    Over 100 Billion (180B per U.S. Gov.) straws are used per year in the U.S.; Starbucks alone used 2 billion cold straws before the bans. At two cents profit per cup, U.S. yearly profit would be 3.6B. Entry market of Seattle, at 15% market share, would be 1.8M/year.
  • Usability
    The Narwhal Cup provides a sanitary strawed solution where none exists. The alternative is a cold-cup sippy lid, currently used by most other companies. Further, the Narwhal cup uses less plastic and less paper than current cup/lid/straw solutions (for markets allowing straws).

About Northwest EcoSolutions

Northwest EcoSolutions provides the highest quality and customer satisfaction while helping our planet. In addition to the Narwhal Cup, we have started beta testing for our reduced-waste hot-cup sleeves. These new sleeves use less material, are safer to use, and are protected by U.S. patents. For more information about our many ecological solutions, please contact us.

Contact

Northwest EcoSolutions

208-813-3917
Info@NorthwestEcoSolutions.com